Stakeholders and Collaborations

Stakeholders are defined as the persons, groups, organizations, or systems that can affect or be affected by the activities, objectives, policies, and business results of organizations. The financial instruments and services offered by the banking industry have a direct or indirect impact on a large section of society. In this context, various stakeholder groups, particularly customers, investors, employees, and NGOs, expect financial institutions to generate value in economic, social, and environmental sustainability terms.

Yapı Kredi is aware of the importance of business collaborations with its stakeholders to improve its sustainability performance. Accordingly, Yapı Kredi meets with all its stakeholder groups through various channels at different intervals, depending on the need. The Bank establishes platforms for mutual dialogue with its stakeholders, which constitutes the basis of its understanding of sustainability, and receives stakeholder feedback on all its activities.
Yapı Kredi considers the expectations, opinions, and complaints of the stakeholders as the primary data in evaluating both its operations and its sustainability performance.

Through such collaborations the Bank identifies the stakeholder expectations, which are then:

  • Integrated into the product and service development processes,
  • Assessed in the context of its risk management practices,
  • Reflected in its environmental impact processes,
  • Assessed in shaping its corporate social responsibility projects.

Yapı Kredi operates in consideration of all its internal and external stakeholders' expectations. These efforts are realized in the context of the strategy defined by the Sustainability Committee. In setting its strategic expectations, Yapı Kredi takes into consideration the expectations of its internal and external stakeholders, national and international initiatives and trends, and also its Environmental, Social and Governance ESG indexes and ratings. The Bank's sustainability efforts are evaluated under four main categories: "Climate Crisis and Environment, Risk Management and Corporate Governance, Sustainable Finance, the People and Society."

Stakeholder groups and methods of communication:

Employees: Sustainability Reports, Evreka Idea Management Platform, Bizler Plus intranet, Biz TV, poster boards, internal announcements, Ethics Hotline, AloIK (HR) Hotline, Ask HR, Employee Engagement Program - Call Center 44 for Yapı Kredi Employees, Internal Customer Satisfaction Surveys, Yapı Kredi Banking Academy training sessions, HQ videowall screens, CSR projects, Yapı Kredi Volunteers Platform, budget meetings and roadshows, Leaders Summit, activities for employees, A Day at HQ and A Day at the Branch activities, cross-visits between HQ and branches, sales summit, yapikredisporkulubu.org.tr

Shareholders, Investors, Analysts: General assembly meetings and minutes, Integrated Annual Report, Quarterly Report, Financial Reports, Public Disclosure Platform, Corporate Governance Principles Compliance Report, rating reports, analyst and investor meetings, teleconference and e-mail interviews, social media, corporate website, press releases

Customers: All corporate websites, Yapı Kredi Mobile, Yapı Kredi Website, branches, Customer Call Center, Integrated Annual Report, Yapı Kredi Banking Academy, financial reports, social media accounts, events, email and SMS notification, media, advertising and promotional campaigns, Customer satisfaction surveys, yapikredi.com.tr, afife.org, yapikredisanalmuze.com, yapikrediinvestorrelations.com, , engelsizbankacilik.net, worldcard.com.tr, adioscard.com, adiospremium.com.tr, crystalcard.com.tr, yapikrediplay.com.tr, taksitcikart.com.tr, tlcard.com.tr, yapikredipos.com.tr, ykbticarikartlar.com, ykyatirim.com.tr, yatirimdunyam.com.tr, yapikrediportfoy.com.tr, ykleasing.com.tr, yapikredifaktoring.com.tr, ykykultur.com.tr, yapikrediyayinlari.com.tr, afife.org, ykteknoloji.com.tr, yapikredikobi.com.tr, yapikrediozelbankacilik.com.tr,

NGOs: Joint corporate social responsibility projects, project meetings, Yapı Kredi Volunteers’ activities, sponsorships, corporate website, memberships

Universities: Yapı Kredi Banking Academy, Academic Summit, Koç University Yapı Kredi Finance Chair, corporate social responsibility projects, campus branches, sponsorships, scholarships

Suppliers: Face-to-face interviews, tenders, corporate website, audits, email, mail, telephone, fax

Community: Corporate social responsibility projects, sponsorships, press releases, YKKSY activities

Banking Sector: Banks Association of Turkey Membership and sector associations memberships

Public Agencies and Regulators: Audit Reports, official correspondence, audits, Corporate Governance Principles Compliance Report, meetings, forums, and conferences

Media: Corporate website, affiliates’ websites, press releases, press meetings, advertisements, commercials, social media accounts, Sustainability Reports, exclusive reports, and interviews

    Corporate Memberships and Initiatives

  • Interbank Card Center (BKM)
  • United Nations Environment Program Finance Initiative (UNEP FI)
  • United Nations Principles for Responsible Banking (UN PRB)
  • Turkish Marine Environment Protection Association (TURMEPA)
  • Foreign Economic Relations Board (DEIK)
  • Integrated Reporting Turkey Network (ERTA)
  • Ethics and Reputation Society (TEID)
  • Financial Literacy and Access Association (FODER)
  • Global Compact Turkey
  • Task Force on Climate-related Financial Disclosures (TCFD)
  • Foundation for Economic Research (IAV)
  • Istanbul Foundation for Culture & Arts (IKSV)
  • Equality at Work Platform and Declaration
  • Izmir Foundation for Culture & Arts (IKSEV)
  • Women’s Empowerment Principles (WEPs)
  • Credit Reference Agency (KKB)
  • Corporate Communication Professionals Association (KID)
  • Corporate Volunteers Association (OSGD)
  • Advertisers’ Association (RVD)
  • Turkish Foreign Trade Association (TURKTRADE)
  • Family Health and Planning Foundation of Turkey (TAPV)
  • Banks Association of Turkey (TBB)
  • Learning and Development Association of Turkey (TEGEP)
  • Educational Volunteers Foundation of Turkey (TEGV)
  • Corporate Governance Association of Turkey (TKYD)
  • International Chamber of Commerce - Turkey (ICC)
  • Turkish Industry and Business Association (TUSIAD)
  • Institute of International Finance (IIF)
  • Turkish Investor Relations Society (TÜYİD)